Description
Using and Dealing with Twitter is a complete beginner to advanced guide covering every angle of building a presence on one of the world’s most popular social networks. The ebook starts with the basics, explaining what Twitter is, how tweets and retweets work, and the unwritten rules of the community, before moving into practical strategies anyone can apply right away.
Readers learn how to customize their Twitter profile for maximum impact, build a personal or business brand using handle strategy, avatars, and consistent messaging, and grow an engaged community by finding and following the right people. The guide covers locating people through search tools and directories, proven tactics for gaining real followers, and even how to use Twitter as a job search tool with hashtag strategies and resume tips.
A dedicated chapter offers guidance for company executives on balancing professionalism with authenticity, while another chapter shows businesses how to turn Twitter into a fast, cost effective customer service channel. The book also dives into the practical side of managing an account, including organizing followers, filtering a busy stream, creating and joining groups, and managing multiple accounts across desktop, mobile, and web applications. Readers get curated lists of third party tools for the iPhone, Mac, and PC that streamline everything from tweetdeck style management to media sharing across photos, video, and music.
Rounding out the guide is a helpful FAQ chapter addressing common questions newcomers have about follows, direct messages, spam reporting, and account suspensions, plus a closing chapter that makes the case for why Twitter belongs in everyone’s personal or professional toolkit. Written in a clear, practical style, this ebook is ideal for individuals, marketers, and business owners who want to get real value out of Twitter without wasting time figuring it out through trial and error.
